Keeping email deliverability high is a major challenge for any marketer. Several factors, including list hygiene, thoughtful content creation and use of email authentication methods like DKIM and SPF, can affect an email’s spam score and ultimately its path to the inbox. Maintaining a low spam score requires careful monitoring with the help of specialized tools and diligently applying best practices in all areas of email marketing.

Having a high email spam risk checker for campaigns risk can be disastrous for your campaigns, resulting in fewer of your messages making it to the inbox and more of them being sent to spam folders. This is why it’s essential to use an email spam checker for your campaigns, as this tool evaluates each email and provides you with a report that helps improve your deliverability rate.

A good email spam checker will scan for a range of elements in your emails that can raise their spam scores, such as excessive use of links, subject lines with all caps and overuse of punctuation. It will also verify your email’s authenticity using protocols such as DomainKeys Identified Mail (DKIM) and Sender Policy Framework and Domain-based Message Authentication, Reporting and Conformance (DMARC).

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Once the spam check has been completed, you will be provided with a score along with detailed feedback that highlights any issues that need to be addressed. Using the insights provided, you can make necessary adjustments to your campaign, for example by altering the subject line, refining content or reducing the number of images in the email.