How much YouTube ads cost is a valuable addition to any marketing strategy, but how much is it going to cost? The answer is highly dependent on a variety of factors.

YouTube’s pricing system works like many other online advertising platforms, with a cost-per-click and cost-per-view bidding model. The more competition you have for ad placements or the more detailed your audience targeting, the higher your YouTube advertising costs will be. You can set a daily budget for your campaign that won’t exceed the maximum bid you’re willing to pay per click or view, preventing overspending and helping to keep your advertising costs down.

Evaluating the Expense of YouTube Ads

In-feed video ads are shown on the YouTube search results page, alongside related videos, and on the mobile homepage, inviting viewers to click to watch your ad. These ads are a great way to reach an expansive audience cost-effectively, and 75% of businesses report that they’re happy with their ROI on YouTube advertising.

Display ads are banners that appear on the YouTube website and in search results, offering cost-effective exposure to a large audience. These ads are known for driving brand awareness and website traffic, allowing you to get your message in front of users who’re interested in what you have to offer.

The upfront costs of YouTube advertising can be a little high, particularly if you’re looking to produce a video advertisement. However, many marketing companies can take care of the entire production process, decreasing your up-front advertising costs.